"The study, published in the Journal of Psychology Research on Cyberspace, found children aged 9 to 11 now hold “fame” as their No. 1 value.  Fame ranked 15th in 1997. This raises red flags for researchers, who say the shift in values over the last 10 years may have a negative effect on the future goals and accomplishments of American youth.

'(Tweens) are unrealistic about what they have to do to become famous,' Patricia Greenfield, Ph.D from the Department of Psychology at UCLA and co-author of this study told CNN. 'They may give up on actually preparing for careers and realistic goals.'

'With Internet celebrities and reality TV stars everywhere, the pathway for nearly anyone to become famous, without a connection to hard work and skill, may seem easier than ever,' said Yalda Uhls, a UCLA doctoral student in developmental psychology and lead author of this study. 'When being famous and rich is much more important than being kind to others, what will happen to kids as they form their values and their identities?'"


"The idea, [clinical psychologist Joanna Lipari] says, is 'that being famous is a ticket to a better life.' Tweens are at a point where they have no money and no power, and are simply trying to develop their identity, Lipari explains. To them, watching stars live in the limelight, looks ideal.

Lipari says there is nothing wrong with children having big dreams of being rich and famous; they just need guidance to understand there is a process that includes hard work in order to get there."


"'Friends, family and community need to know how to shape these children, as opposed to shaking their heads and saying we’ve lost a generation,' says Lipari."




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