"The Office of Admissions sets up a Facebook page for each upcoming class each December. Invitations to join the page are e-mailed to class members. Eventually, students are handed control of the group."
"In fact, while admissions staff still use e-mail and regular mail to contact incoming students, the office has determined Facebook the most effective way to reach the young adults, who were raised in the age of Internet and social media communication."
"Purdue's admissions staff also oversees a Facebook page for parents of incoming students -- frequently monitored to provide timely responses to questions -- and a fan page titled "Future Purdue Students," aimed toward prospective Boilermakers."
"We're meeting students where they're at," said Danielle Fawbush, director of marketing and communications for University Residences, noting Facebook's explosive popularity."



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